Introduction
Like many other websites, our website uses cookies. One of the reasons we use cookies is to help us analyse how customers use our site and the success of our marketing campaigns. This means we can make informed decisions about improvements to the site and get a good understanding of the kind of content our customers like to read. Cookies are small text files placed on your computer when you visit our site. While they allow us to see patterns in customer behaviour, they do not allow us to identify you directly. When you visit our site, you will be briefly informed of what cookies are and how you can manage them. You will also be made aware that if you continue to use the site you are agreeing to the use of cookies. If you choose to disable the cookies, the majority of the site will work as normal. However without information on how people use our site, it is harder for us to make improvements and tailor our service to your needs. We use cookies to gather anonymous data of user behaviour on our website. We may use this data to improve the targeting of our advertising in the following ways:
Show adverts on third-party websites to users who have previously visited our website
Adjust our paid advertising on search engines (such as Google) to improve our targeting of previous website visitors
Show adverts on third-party websites to users who have not visited our website but display similar traits and behaviours to the ones who have.
Session Cookies These cookies are essential for the website to function and will be set regardless of whether you allow other cookies. These cookies are not stored on your computer and will be deleted when you close your web browser. Functionality Cookies The functionality cookies that we use allow us to monitor patterns of traffic on our website, accurately measure the success of our marketing campaigns and allow you to interact with social media while on our site. A full list of our cookies can be found here. Cookie-less Pings Cookie-less pings are a method widely used to send information to web analytics provider without using cookies. “Pings” are used instead of cookies and strips all data of Personally Identifiable Information (PII). These only contain non-identifiable or aggregate information about website interactions such as timestamps, browser type, website referrer and consent state. When cookies are blocked due to consent choices, no data is collected. We use conversion modelling based on general models and high level, non-identifying variables.